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Nintendo’s First Mobile App, Miitomo, Launches In The U.S. This Week

by Mike Futter on Mar 29, 2016 at 02:59 AM

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After a successful launch in Japan, Nintendo is ready to bring its first mobile app on a worldwide tour. Nintendo of America announced this morning that Miitomo will launch in North America this week.

During its launch two weeks ago, Miitomo garnered more than 1 million downloads in its first three days. Beginning on March 31, we’ll see how our territory stacks up.

You can still pre-register for the app, which also nets you some My Nintendo Platinum Points. My Nintendo is the company’s replacement for the defunct Club Nintendo rewards program. The new service also launches on March 31.

Miitomo isn’t a game in the strictest sense. Nintendo defines it as a “free-to-start social experience” that allows users to have conversations by proxy.

For more on Miitomo, check out our previous coverage.


Our Take
I'm interested to try Miitomo, but unless the hooks are there and the monetization is right, I don't expect to be spending much time with it. If I want to talk to friends, I can pick up the phone, send a text, poke them on Facebook, or tweet a gif at them.