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Sony Takes Another Shot At Leveraging The PlayStation Brand For Mobile Games
Sony Computer Entertainment, which is soon rebranding to Sony Interactive Entertainment, today announced the formation of a new company focused on tapping the PlayStation catalog of characters and franchises for new games on mobile devices.
According to the press release, ForwardWorks will "leverage the intellectual property of the numerous PlayStation dedicated software titles and its gaming characters" to make casual, full-fledged game titles. Right now the company is primarily focused on bringing games to Japan and Asia. God of War, Uncharted, LittleBigPlanet, Killzone, Infamous, Gran Turismo, WipeOut, Twisted Metal, Ratchet & Clank, and Sly Cooper are just a few of the more prominent brands that could be tapped for mobile experiences.
ForwardWorks is starting its operations on April 1, so we likely won't see a title from them in some time. This is the second attempt Sony has made in the mobile space. The first, PlayStation Mobile, focused on making PlayStation games for Android devices but was closed a year ago.
Our Take
The mobile gaming market is too big for Sony to ignore, but concentrating solely on the Asian markets when PlayStation is a global brand with a lot of cache is a curious move. Don't be surprised if successful games eventually make their way stateside.
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