News

Activision Releases Limited Edition Skylanders To Bring Awareness To Autism

by Joe Buchholz on Feb 29, 2016 at 10:30 AM

Skylanders collaborated with Autism Speaks to release Power Blue Skylanders: SuperCharger figures today. Autism Speaks is an organization focused on autism science and advocacy, and has partnered up with Activision to put a spotlight on April’s Autism Awareness month.

The blue and white Skylanders are colored to match Autism Speaks' “Light It Up Blue” campaign, which seeks to highlight autism as a global health priority. Characters Splat and Trigger, as well as their SuperCharged vehicles, will appear in-game bearing the organization’s unique palette swap. 

"When my son was diagnosed with autism, I felt very alone,” Matt Asner says, who is director of Corporate Development at Autism Speaks. “From my first Autism Speaks Walk, I felt the power of community, and this partnership with Skylanders will bring awareness and belonging to kids and families in a unique way." 

In conjunction with the release of these limited edition Skylanders, Activision is launching an employee donation matching program for Autism Awareness Month. Activision said it will be making donations to autism focused nonprofit organizations. 

Skylanders: SuperChargers released on September 20, 2015 for all major platforms. To hear our thoughts on SuperChargers, head here. To read a feature about creating games for diverse audiences, click here

 

Our Take
According to Peter Morten, who is vice president of Corporate Development at Autism Speaks, Autism affects one in 68 kids in the U.S. That means a segment of the Skylanders fan base is likely being recognized, and that acknowledgement and representation can go a long way for children and parents.