Microsoft Drops Xbox One Bundles By $50 Through December 26
Microsoft is revisiting part of what made Xbox One so popular on Black Friday. The company is cutting the price of bundles by $50 for a limited time.
From today through December 26, Xbox One bundles have been reduced and start at $299. For a full rundown of the this holiday’s bundles, check out our previous coverage.
This stratagem mirrors Microsoft’s approach to the holidays last year. In 2014, the company discounted the Xbox One by $50 for a limited time. It wasn’t labeled as a price drop, but ended up being a portent of a formal reduction.
Additionally, Microsoft will be cutting prices on games from December 22 through January 7. The “Countdown” will include more than 200 deals, including daily offers.
[Source: Xbox Wire]
Microsoft’s decision to apply this discount to bundles creates an extremely compelling value proposition on top of the already solid pack-in software. I don’t necessarily think this is leading to a console price drop in June or before, but rather capitalizes on solid momentum.
Microsoft isn’t focused on beating Sony anymore, but it does want to grow that install base as best it can as a long-term proposition for selling multi-platform software.