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Microsoft Adapts To The Times With Digital Halo 5 Midnight Launch Event
Midnight launches for huge games, including Halo titles, are an institution. With more players purchasing their games digitally though, the phenomenon doesn’t have the same impact that it used to.
Microsoft is adapting its strategy for the launch of Halo 5 on October 27. For six hours leading up to the release (on the United States West Coast), the publisher is teaming up with YouTube for a slate of programming to celebrate the game.
The event will feature the first streaming episode of The Fall of Reach animated series, a roundtable with Halo 5’s writers and actor Nathan Fillion, and documentaries featuring Halo superfans. There will also be live events held in New Zealand, Hong Kong, New York, and others.
Those in London can enter for a chance to attend the launch event happening at The Roundhouse. New York fans can visit the Microsoft store at 53rd and Fifth.
Additional details will be revealed closer to the event. For more on Halo 5, you can read our recent hands-on preview of the campaign.
Our Take
In my younger years, I used to love attending midnight openings. I’m sad that younger gamers might not be able to have those same community experiences as more people move to digital purchase. On the flip side, there is something quite nice about a game unlocking at midnight and being able to play immediately.
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