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Disney Interactive Slides More Than 20 Percent On Weak Infinity Sales

by Mike Futter on Aug 10, 2015 at 03:13 AM

Disney hasn’t been able to carry the Infinity excitement through the entire 12-month period this year. Just nine months after Disney Infinity 2.0’s release, the entertainment giant reports that sales have slipped significantly.

Revenues have dipped 22 percent to 208 million when compared with the same quarter last year. This puts the division behind by 12 percent for the nine months ended June 30.

Infinity 2.0 met with mixed critical response, with reviewers lauding the expanded toy box mode. However, the Marvel Comics-themed playsets (the scripted, story content) failed to impress us.

Disney Infinity 3.0, which puts Star Wars front and center, will be out on August 30 for Xbox One, Xbox 360, PlayStation 4, PlayStation 3, Wii U, and PC). For more on how Disney is bringing together a number of studios to craft genre-specific content, you can read our coverage from the June 2015 issue.

[Source: Disney]


Our Take
Based on what we know about the Star Wars playsets, it seems Disney has learned from the mistakes made with its Marvel-themed product. Great characters are a leg-up, but the gameplay situations in which they are placed need to be just as compelling.