Jade Raymond Joins EA To Head New Motive Studio And Visceral Games

by Mike Futter on Jul 13, 2015 at 03:30 AM

EA and former Ubisoft Toronto managing director Jade Raymond have announced the opening of a new studio. Motive is a multi-purpose studio, creating its own IP and providing support to other projects.

In addition to leading Montreal-based Motive, Raymond will also be taking over leadership of Visceral’s California studio. The team’s first project will be working with Amy Hennig’s team on its Star Wars game. Scott Probst will continue to serve as Visceral’s general manager. Motive will co-located with BioWare Montreal, which is hard at work on Mass Effect: Andromeda. 

"Jade and I share the same passion for amazing games with huge imagination, and a drive to create that next big thing that everyone will want to play," writes Patrick Söderlund, executive vice president of EA Studios. "We couldn’t be more thrilled to get started."

Raymond left Ubisoft in October 2014. During her time there, she served as producer on the Assassin’s Creed series and executive producer on both Watch Dogs and Splinter Cell: Blacklist.

Note: This article originally indicated that Motive is assisting with Mass Effect: Andromeda. That is not the case. The studios are simply co-located at EA Montreal.

[Source: EA]


Our Take
This is a big get for EA, and we’re interested in learning more about how Motive will balance its own projects and playing a support role to others. With Raymond also in charge of Visceral, she has enormous responsibility, but has proven capable of handling it quite well.