News

YouTube Gaming Coming This Summer

by Matt Miller on Jun 12, 2015 at 09:30 AM

YouTube took advantage of this last work day before E3 gets going to reveal its plans for YouTube Gaming, a new app and website specifically catered towards the gaming hobby. The platform is meant to expand upon the already successful reach of YouTube’s gaming-related videos, including everything from the wildly popular Let’s Play format to speedruns and walkthroughs.

YouTube made the announcement this afternoon at an event in Los Angeles, which just so happens to be the site of next week’s big E3 conference. Not coincidentally, the media site will have a booth on the main floor at the  event, where it plans to preview its plans for the YouTube Gaming service. 

YouTube Gaming is described as being organized around individual game titles, with dedicated channels for specific games where you can subscribe and learn more about that title as new videos are posted. YouTube is also promising new options for live streamers, including the ability to stream without prior notice.

YouTube Gaming is aiming for launch in the US and UK later this summer.

[Source: YouTube]

 

Our Take
YouTube garners a significant amount of revenue from its many gaming-related videos, so it makes sense that the company would be looking to create a more tailored experience for its gamer viewers. In addition, it’s clear that YouTube’s reach into live streaming has goals to more directly compete with the growing audience of Twitch users. It will be interesting to see if YouTube can make new inroads with gamers using its new organizational structure.