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Sega Will Not Have Its Own Booth At E3 2015

by Mike Futter on May 04, 2015 at 01:01 PM

We have some bad news for Sega fans (and, especially those holding out hope for a Shenmue announcement at E3). The company has confirmed to Game Informer that it will not have its own booth at the show next month in Los Angeles.

Sega will be teaming up with some of its partners, though. So you might see titles at booths belonging to platform holders or PC partners.

“Over the next months, SEGA of America will be focusing on the restructure and relocation to Southern California, and we have decided to not attend E3 with our own booth this year,” a representative told us via email. “With the majority of our bigger titles launching later in 2015/2016, particularly those from our AAA studios Relic Entertainment, Sports Interactive and Creative Assembly, we are concentrating our efforts for some of these major announcements after our relocation. Instead, we will be collaborating with our various business partners for this year’s E3 show.”

Sega announced a major restructuring in January that heralded significant layoffs. At the time, the company said it was planning to refocus on PC and mobile gaming. Most recently, Sega announced Total War: Wahammer under development at Creative Assembly. 


Our Take
The note about partnering up means we still might see Total War: Warhammer at a PC manufacturer booth or Sonic hanging out with Nintendo. All isn’t lost Sega fans, there still might be some news coming from the publisher next month at E3.