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EA Kicks Off Illumination Entertainment Collaboration With Minions Game
Electronic Arts has announced a multi-game partnership with the film company behind the Despicable Me franchise to bring games based on its properties to mobile platforms. The collaboration with Illumination Entertainment sees EA bringing an all-new experience based on the popular Minions characters that debuted in the Despicable Me series.
The first game coming to mobile platforms is Minions Paradise, which introduces a new Minion character created by Illumination, Phil. The EA developers are working alongside writers, directors, animators, and artists at Illumination to ensure that Minions Paradise is an experience that is consistent with the Minions brand.
In Minions Paradise, players control Phil, who is instrumental in building the ultimate locale for the Minion characters. Players are able to design and build the utopia the way they see fit. Along the way, the Minions will participate in activities such as water skiing, fishing, and mango tossing.
Minions Paradise is set to launch this summer in conjunction with Illumination Entertainment's upcoming Minions movie. Minions is set to hit theaters on July 10 and features the voice talent of Pierre Coffin, Sandra Bullock, Jon Hamm, Michael Keaton, and more.
Our Take
Considering how well the Simpsons games have performed for EA, I anticipate this partnership will prove fruitful as well. 2013's Despicable Me 2 is currently the 4th highest-grossing animated film of all-time, and The Minions have become an instantly recognizable brand, making this a no-brainer for EA. In addition to added brand exposure for Illumination, the mobile titles this partnership spawns should be great for promoting this year's Minions film.
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