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Nintendo Fans React To The Amiibo Situation And They Are Not Impressed

by Mike Futter on Apr 03, 2015 at 06:48 AM

On Wednesday, Nintendo finally announced when the next wave of Amiibo figures will be available. The result was a mixture of elation and terror.

Talking with the other Amiibo collectors at Game Informer yielded two takeaways:

  1. We should try and purchase these.
  2. We are never going to be able to purchase these.

The situation was made worse when it was revealed that Nintendo would be repeating its most painful mistake from earlier Amiibo distribution. Three of the figures are limited to a single retailer.

The first to emerge (and rapidly disappear) was the Target-exclusive Jigglypuff. Many users (myself included) continued to click the bright red “Pre-Order” button with only errors resulting.

Next, GameStop (Disclaimer: GameStop is Game Informer’s parent company) saw its online systems crippled and in-store ordering grind to a halt. Amiibo fans waited in line for a longer-than-expected part of the afternoon to order exclusive figure Ness (and the others).

Finally, Toys "R" Us, possibly learning from the GameStop situation, opted to push its exclusive at an odd hour. Many woke up to find that Greninja was made available overnight and sold out in under an hour.

All of that is a commentary on Nintendo’s failure to fully stock the supply chain to meet demand. It could be a tactical move to drastically mitigate inventory costs over the long term and ensure that figures sold comes as close to the number produced as possible.

But what happened this morning shows a clear lack of cognizance of consumer frustration. Nintendo shared this via Twitter:

As you might expect, fans took this in the least flattering way possible. This reads as salt in the wound of those who attempted to ensure their orders for the upcoming wave.

Here is a sampling of some of the replies (but know that there are far more, and many use some colorful language):

Nintendo will be reissuing at least one sold-out figure (Marth), but whether that will be a repeated practice or a one-off remains unknown. For now, the most devout Nintendo fans are feeling a little burned by the company.