Donate Blood, Get Bloodborne – But Only In Denmark

by Kyle Hilliard on Mar 18, 2015 at 02:56 PM

Sony Denmark is teaming up with Danish blood donation organization GivBlod to gather blood donations in exchange for copies of Bloodborne on PlayStation 4.

Donators can actually choose between Bloodborne and other undisclosed PlayStation 4 games, but the campaign is focusing on Bloodborne for obvious reasons. For one, the title of the game has the word blood in it, and though I haven't played it extensively, I can imagine the game also has a lot of blood in it, as well. Donators are also entered to win a PlayStation 4 console. The website covering the campaign is not in English (thanks Google translate), but if you're in Denmark for any reason on Monday, March 23, make sure to head to ITU in Copenhagen to give blood.

We've reached out to Sony to find out if there are any plans to bring a comparable program to North America.

Bloodborne releases exclusively for PlayStation 4 on March 24.

[Source:, via @CPriestman]


Our Take
Would love to see something like this come to North America. Seems like a great way to get people to donate.