[Update] Nintendo Reveals List Of Most Popular Amiibos

by Brian Shea on Feb 17, 2015 at 01:37 AM

Update: Now that the slides from last night's presentation are available in English, we see that Nintendo has broken up sell-in (shipment) and sell-through (sales to customer) rankings. Here are the lists by region for retailer orders and consumer purchases:

Shipments to retailers.

These are the sales to consumers.

In its statements to investors, Nintendo doesn't offer much hope for those hoping to see rare figures re-released unless they are crucial for a game (like Marth is with Code Name S.T.E.A.M.). "It is difficult for us to promise to continuously ship all of the amiibo figures," said company president Saturo Iwata." We will, however, consider additional production in cases such as when an amiibo figure sells out shortly after launch, an amiibo is indispensable to play a certain game, and when we receive a lot of requests for an amiibo figure from consumers and retailers."

Original Story:

During today's investor briefing, Nintendo revealed which characters have been the best selling in its popular Amiibo lineup. While Villager, Wii Fit Trainer, and Marth were perhaps the most sought after as far as social media is concerned, it was Link, Mario, and Pikachu who sold the most units in North America overall.

You can check out the full top 10 below.

  1. Link
  2. Mario
  3. Pikachu
  4. Kirby
  5. Samus
  6. Yoshi
  7. Zelda
  8. Donkey Kong
  9. Peach
  10. Luigi

Despite that list of the top selling figures, the five Amiibos with the highest sell-through rates have been Marth, Villager, Wii Fit Trainer, Pit, and Captain Falcon. Link, Fox, Rosalina, Samus, and Yoshi round out the top 10 Amiibos in terms of sell-through rates.

Link has also been the most popular Amiibo in Japan and Europe, while Mario holds that title in Australia. According to Nintendo, the United States and Canada have made up 63 percent of all Amiibo sales.

[Source: Nintendo via The Verge]


Our Take
It's no surprise that Link, Mario, Pikachu, Kirby, and Samus lead the rest of the pack in sales, but the fact that none of the top 5 Amiibos in terms of sell-through made the overall top 10 list should tell Nintendo that it needs to work on stocking the ones in higher demand. It would be extremely interesting to see how the rankings of these Amiibos would look if they were operating on a level playing field with equal stock across the board.