Please support Game Informer. Print magazine subscriptions are less than $2 per issue
Report: Nintendo Announces 5.7 Million Amiibo Figures Shipped
If you’ve been wondering why that Marth figure is so hard to find, you’re not alone. Nintendo’s Amiibo figures have been a hit with collectors, with the company announcing new sales figures today.
According to Bloomberg, Nintendo announced at an investor briefing that 5.7 million figures have been shipped worldwide. The company will be releasing a new wave here in the United states in the coming weeks, with a brand new line of Super Mario Bros.-inspired figures also coming.
The figures work in a number of games, including Super Smash Bros., Mario Kart 8, Hyrule Warriors, and upcoming titles like Mario Party 10. For more on Nintendo’s financial standing, check out our report from this morning. We've reached out to Nintendo to confirm the number, since the company hasn't released it in print yet.
[Source: Bloomberg]
Our Take
This is a strong start for Amiibo, but Nintendo has some work to do in order to make this viable in the long-term. The first step is to ramp up production to meet demand. People will drift away from collecting if they continue to face obscene secondary market prices.
The company also needs to create an Amiibo-centric game. Right now, the figures are auxiliary. Putting them in a central role would transition this initial burst of interest into a long-term strategy.
I’d like to ask you to support Game Informer’s continued coverage of games with a subscription. For less than two dollars per issue, we mail you a full year of 10 print magazines, each with cover stories and preview features filled with exclusive details about the most exciting upcoming games. We profile and interview game creators. We look back on the rich history of gaming, and we celebrate what’s next.
Here on the website, we offer much of our content for free, including game reviews, daily news, videos, event coverage, and more – all with minimal ads.
We do so with a small editorial team, alongside contributing paid writers from around the world – over 65 individuals from 9 countries around the world, just in the last couple of years.
It’s not possible without support.
In a time when game makers and games coverage have faced hard struggles and layoffs, the future of this 30+ year magazine and community is at risk. Our new standalone magazine subscription is the number one way you can keep us alive – and we believe you’ll get a pretty fantastic gaming magazine in your mailbox every few weeks for your trouble.
Thank you.
