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NPD: Mobile Gaming More Popular Than Ever

by Jeff Marchiafava on Jan 27, 2015 at 12:46 PM

The NPD Group has released a new report that outlines just how popular mobile gaming has become. According to the organization, the average play time for mobile gamers is now over two hours per day, which constitutes a 57-percent increase compared to the gaming habits of players in 2012.

Additionally, more than twice the number of players surveyed said they have made in-app purchases compared to two years ago. NPD says that tweens play the longest per gaming session, while kids devote more of their mobile time to gaming than anything else, compared to other age groups.

If all this mobile talk has you facepalming, fear not: NPD also said that console and PC gamers are continuing to play at the same rate as they were a year ago.


Our Take
It should come as no surprise that mobile gaming continues to be on the rise – given the heavy interest from kids and tweens, it's also no wonder that mobile developers gravitate towards the free-to-play model and cheap knockoffs of other popular games. Come on, kids: Stop playing Flappy Bird clones and support some good mobile titles!