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Budweiser Builds Life-Size Pac-Man Maze For Super Bowl Ad

by Ben Reeves on Jan 09, 2015 at 01:22 PM

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Bud Light recently constructed a life-sized Pac-Man maze in Los Angeles' Fashion District for an upcoming Super Bowl commercial. The ad is part of the company's Up for Whatever campaign, and if the set is any measure of things, it looks like this upcoming ad will be quite the production.

According to the Chicago Tribune, the commercial is called coin and will run for 60 seconds during this year's Super Bowl. Spoilers: but it sounds like the ad is about a man who receives a message in a beer bottle and is then told to go outside, given a giant coin, and gets a chance to play this life-sized version of the classic arcade game. The set looks pretty cool, and we hope it comes back to LA during E3 later this year.

[Source: @capnsmak]


Our Take
I'm not that into sports, so the ads are the most interesting part of the Super Bowl for me. This looks like a cool set, so I'm interested to see how the ad turns out.