Please support Game Informer. Print magazine subscriptions are less than $2 per issue


Ubisoft & The Crew Confident Of A Smooth Launch

by Matthew Kato on Dec 01, 2014 at 03:50 AM

A smooth launch is becoming more and more rare these days. Games like DriveClub, Halo: The Master Chief Collection, and Assassin's Creed Unity have had trouble at launch – particularly with their online portions. Serkan Hasan, lead designer of The Crew, however, believes that his title's multiple alpha and beta periods will benefit immensely.

"For The Crew, we've reaped the benefits of a long-term beta program, designed specifically to push our infrastructure as far as possible in real world situations, with thousands of players from all over the world playing the game at the same time," said Hasan in an interview in The Metropolist.

"The launch of any online game these days has potential issues, but I hope that players will be encouraged by our open approach. If you had any doubts that we could pull this off, I hope that the betas proved our credentials and the game's stability."

[Source: The Metropolist via CVG]


Our Take:
Hasan's right that all games and launches can have their share of problems, but certainly we're heartened by the fact that the game has conducted multiple rounds of pre-launch tests.

I wonder if it's more attractive for publishers to run alphas and betas for new IP as a part of marketing as much as anything, as it seems like some of the bigger-name franchises eschew public testing for various reasons.