Kim Kardashian Game Publisher Profits Soar

Reality television star Kim Kardashian is one of the hottest properties in video games - just ask Glu Mobile, the publisher of her wildly successful mobile game.

Glu Mobile has posted its best quarter in company history, with revenues rising to $64.8 million (the company posted only $21.7 million in the same quarter last year). Its profits rose to $10.6 million - a huge improvement over an $8 million loss the year before.

While the company stressed that other titles, like Dino Hunter: Deadly Shores and Tap Sports: Baseball, have also been performing strongly, its main source of income is none of the than Kim Kardashian: Hollywood.

[Source: Gamasutra]

Our Take
For better or worse, this is a sign of the times. The mobile market has shaken up the industry hierarchy, transforming companies like Glu Mobile into sudden successes - no matter how gimmicky the products they create are.