gamer culture
by Kyle Hilliard on Jul 21, 2014 at 04:09 PM

The infamous Luigi death stare has moved beyond meme status and into the world of advertising.

A new Japanese advertisement for Mario Kart 8 showcases Mario and pals in a race, focusing in on the racers in slow-motion, finishing out with a shot of Luigi as he drives by looking over his shoulder in disgust.

If you're unfamiliar with Luigi's death stare, you can learn all about it here. You can check out the new ad below.

[Source: Nintendo Japan on YouTube, via NeoGAF]

Kyle Hilliard
Magazine Content Director
Kyle plays entirely too much Picross. He once wrote a whole book about The Legend of Zelda.
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