e3 2014

Just Dance Now Allows Thousands Of Players To Compete Using Smartphones

by Mike Futter on Jun 09, 2014 at 01:00 PM

Ubisoft has announced a double header of Just Dance titles for 2015. In addition to the traditional console installment (coming to six platforms), Ubisoft is making a big push into mobile.

Just Dance Now is a free-to-play app that syncs up across a huge number of devices and a second screen for display. You can use a tablet or smart television to view the gameplay, as your phone serves the same role as a Wii remote.

The Just Dance team has worked with Ubisoft Massive on the technology, and executive producer Jason Altman tells us that the game has been load tested with 20,000 simulated players. This approach would support flash mobs and even stadia full of Just Dance players.

The technology has immense potential as a way to connect players on a variety of mobile platforms with an agnostic second screen. Using different accelerometers is a challenging first consumer application, but we saw it working (and well).

Just Dance Now might not be the exclusive future of one of Ubisoft's biggest franchises, but it has the potential to drastically broaden the market. With the worldwide market for smartphones reaching over 1.4 billion, that's a lot of potential new Just Dance players.