Dogecoin Sponsored Car Heading To NASCAR '14

by Kyle Hilliard on May 18, 2014 at 10:04 AM

The Internet meme, turned Internet currency, turned NASCAR car sponsor, is heading to NASCAR '14 as DLC.

Dogecoin is a product of the Doge Internet meme featuring photos of Shiba Inus with inner-monologue words crudely placed on top. The Dogecoin is a type of Internet currency that features the no iconic Shiba Inu Doge. How a NASCAR car came to be sponsored by Dogecoin is the product of fan Denis Pavel who raised the $50,000 necessary to sponsor the NASCAR car through Reddit.

Josh Wise and his number 98 car began to gain some popularity after adorning the sponsorship, and as a result, NASCAR '14 developer Eutechnyx made the decision to bring the car to its game as DLC in an upcoming pack. Pavel said in an interview with CNN when he first reached out to Wise about sponsoring his car he had never heard of reddit or Dogecoin and was fairly sure Wise wasn't taking his intentions to sponsor his car seriously.

Speaking with CNN about the car, Ed Martin, executive vice president of Eutechnyx, said "I think it will bring NASCAR to the attention of a lot of people that haven't been exposed before." Unfortunately, there is no release date currently set in place for the DLC.

For our review of NASCAR '14, head here.

[Via: Joystiq,, CNN]


Our Take
NASCAR overlapping with Internet and meme culture was something I didn't think I'd see, at least not anytime soon, but it's certainly not something I am opposed to. I like the idea of racing a car, and seeing one in NASCAR, with a giant goofy Shiba Inu face on it that I recognize from the Internet. What would really awesome, and something I'm sure NASCAR fans would frown on, is if the car threw out Reddit upvotes from its exhaust, or declared words like, "such speed" or "so fast" as it overtook other racers. Maybe that could be a separate set of paid DLC.