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Nintendo Joins White House Easter Egg Roll Festivities To Promote Fitness

by Kyle Hilliard on Apr 19, 2014 at 09:45 AM

Nintendo is partnering with the National Park Foundation to appear at the White House's annual Easter Egg Roll to help promote fitness with games like Wii Fit U and Wii Sports Club.

The Easter Egg Roll is an annual event held by the White House where children race eggs by rolling them through the grass with large wooden spoons on the south lawn. This year, which marks the events 136th anniversary, is themed "Hop into Healthy, Swing into Shape," which is in support of the First Lady’s Let’s Move! initiative. Nintendo will have consoles on hand for people to play its fitness games, as well as costumed Mario and Luigi mascots.

For the full press release on the partnership, head to page two.

[Source: Business Wire, via Polygon]

 

Our Take
Getting video games in the White House is a good thing – even if technically the video games are outside the actual White House.

Nintendo Joins with the National Park Foundation to Support the 2014 White House Easter Egg Roll

WASHINGTON--(BUSINESS WIRE)--Nintendo of America announced today that it will join with the National Park Foundation, the official charity of America’s national parks, to bring fun, active-play video games to the White House Easter Egg Roll.

Nintendo will be at the event with Wii Fit U and Wii Sports Club, two Wii U games that ask players to get up off their couches and get active. The two games align with this year’s theme of the event, “Hop into Healthy, Swing into Shape,” which encourages children and families to live healthier and more active lifestyles. Visitors can play Wii Fit U and Wii Sports Club on the Ellipse before they head over to the nearby South Lawn of the White House. In addition, Mario and Luigi costumed characters will also be on site to greet guests, take photos with fans and cheer on families as they play.

The White House Easter Egg Roll, which takes place in President’s Park on the South Lawn of the White House, supports the First Lady’s Let’s Move! initiative to help kids grow up healthy and have the opportunity to reach their full potential. In addition, the official White House Easter Eggs, sold by the National Park Foundation and benefiting America’s national parks, are available at easter.nationalparks.org.

Find more information about the National Park Foundation at www.nationalparks.org. Join the national park community by visiting www.facebook.com/nationalpark and www.twitter.com/goparks.

ABOUT NINTENDO

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.2 billion video games and more than 669 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

ABOUT THE NATIONAL PARK FOUNDATION

The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. Find out more and become a part of the national park community at www.nationalparks.org