Skylanders Now A $2 Billion Franchise, Toys For Bob Leading 2014 Entry

by Mike Futter on Feb 06, 2014 at 10:35 AM

Skylanders is now apparently in a two-year development rotation. Toys for Bob, which created and handled development for the first two Skylanders titles, took a break this year. Vicarious Visions was responsible for Skylanders: Swap Force, introducing a number of tweaks and improvements.

This year, Toys for Bob is back at the helm. Activision confirmed plans during its year-end financial earnings call. Skylanders is now a $2 billion franchise, and just as Call of Duty grew to include multiple lead developers (now three), it makes sense for Activision to do the same here.

Activision isn’t talking yet about the next entry in the Skylanders franchise and what this year’s hook might be. All we know is that it’s coming this year and the studio that created the series it manning the ship.


Our Take
As Skylanders is likely to be on at least six platforms this year (Xbox One, Xbox 360, PlayStation 4, PlayStation 3, Wii U, 3DS), additional development time will help immensely. I like what Activision is doing, giving its studios more time with the projects and ensuring that they won’t be rushed to market.