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INTERN TRAINING Capcom Plans For Growth
In a note to investors posted on Capcom’s website, company chairman and CEO Kenzo Tsujimoto has laid out his plans for the coming year. In his memo, Tsujimoto lays out a number of goals for streamlining operations and and improve marketing strategy.
In 2014, Capcom will be further integrating operations and sales. It will also be bolstering it’s marketing of DLC, mobile, online, and it’s core brands. According to chief operating officer Haruhiro Tsujimoto, the company is targeting ¥30 billion ($288 million) in online sales by March 31, 2015.
Tsujimoto also says that in order to build a stronger development infrastructure, the company will be hiring 100 new developers each year. Capcom stated in May 2013 that it would be moving away from outsourcing. The company has also projected soaring development costs due to the PlayStation 4 and Xbox One.
Our Take
In addition to the significant hiring move, two items stood out to me in Tsujimoto’s memo. The integration of operations and sales in combination with a focus on online could mean that Capcom plans to step up its direct to consumer sales initiatives.
We’ve already seen Square Enix incentivizing purchase from its own store for console games with the Lightning Returns collector’s edition. We also have EA’s Origin service as a model for bringing PC gamers to a proprietary storefront. I’m interested to see how Capcom’s goals translate into operational decisions.
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