Former EA Partners Chief David DeMartini Joins Oculus VR
Back in August 2009, we published a story on the origins and philosophy behind EA Partners. The division focused on leveraging EA’s relationships and know-how to help developers outside of the publisher’s immediate family. Titles like Syndicate, Kingdoms of Amalur: Reckoning, Brutal Legend, and Bulletstorm all came to market thanks to EA Partners. Now, former chief David DeMartini has joined Oculus VR as head of worldwide publishing.
When we spoke with Oculus’ founder Palmer Luckey and vice president of product Nate Mitchell at Gamescom, the two suggested that the Oculus Share platform was just the first step in creating a home base for Rift content.
DeMartini’s history in publishing is likely to be a step forward for that platform. “What I’m doing at Oculus, it’s not particularly different from what I did for seven years at EA as part of the EA Partners program,” DeMartini said to Gamasutra.
He also recommends that developers join the company’s “developer center” if they are interested in attracting Oculus’ attention. Additionally, DeMartini shared his email address (david[at]oculusvr[dot]com) so that developers have a point of contact to pitch ideas and get feedback.
After raising $75 million in Series B funding (a fancy way of saying a second wave of capital), Oculus is positioned for significant growth. We know that the company is starting to staff up for a consumer model, and with that comes a need for a software distribution mechanism.
David DeMartini brings seven years experience at EA Partners and a host of relationships. It’s a great fit for Oculus, and just one in a long line of smart hires.