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Microsoft UK decided to see if it could give some gamers a good scare, and you get to watch the hilarious results.

Graeme Boyd of Xbox Europe set up a fancy demonstration room and told some lucky gamers they were going to get to play Capcom's Dead Rising 3. It turns out, he had a little more in store for them, so see for yourself below.

[Source: Major Nelson]

Our Take:
I kept trying to pick my favorite reactions, and eventually settled on the guy in the shot above. I wish I could tell you that I wouldn't react the same way, but I probably would.