SNK Blocks The Manufacture Of NeoGeo X

by Kyle Hilliard on Oct 05, 2013 at 10:15 AM

NeoGeo X, the retro re-release of the NeoGeo home console, has been officially discontinued as of October 2.

The console and its accompanying game packs were manufactured by Tommo which had a license to create and manufacture the product from NeoGeo owners SNK Playmore. In a notice on SNK Playmore's website, it was announced that that licensing deal has come to an end.

Upon termination of the License and Distribution Agreement, SNK has demanded that TOMMO Inc. immediately cease any and all manufacturing, distribution, marketing & promotion and selling of the Licensed Products.

In addition, SNK has demanded TOMMO immediately cease all sales of the “SNK NEOGEO X Arcade Stick” product being sold separately from the NEOGEO X GOLD Plug and Play Console, and remove the “SNK NEOGEO X Arcade Stick” product from store shelves and online retailers. In order to protect our intellectual property rights such as "NEOGEO" and “SNK”, decisive measures will be taken against all unapproved NEOGEO X products not subject to the License Agreement.

You can still purchase the NeoGeo X from certain retailers who still have it in stock, but Tommo will no longer be making the console after the current stock expires.

[Source: SNK Playmore, via: RetroGameNetwork]


Our Take
We're not sure what happened here, but with the use of words like, "immediately cease all sales," and, "termination," it sounds like this was not a pleasant break-up. I'm surprised SNK Playmore feels the need to, "protect our intellectual property rights," especially considering that the overall reception of NeoGeo X seems to be positive. Without the NeoGeo X, the brand will just sort of sit there collecting dust.