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Analysts Say GTA V Will Score $437 Million In Post-Launch Sales
Grand Theft Auto has pulled in extraordinary sales numbers since it was released last month, reaching the $1 billion mark in its first three days alone. According to a research firm, the game's post-launch haul will surpass $437 million.
That last number comes from SuperData, and the firm splits it in two chunks. First, the firm says microtransactions – which come in the form of in-game cash cards that pad your character's wallet – will provide revenue of $93 million for Take-Two over the next five years. The real meat, however, will come via DLC. SuperData predicts that players will pony up $344 million for that content in the same time period, content which, incidentally, has yet to be announced by Rockstar or Take-Two. In the first year alone, the firm estimates that microtransactions and DLC will bring in $41 million and $165 million, respectively.
[Source: SuperData]
Our Take
SuperData's numbers hinge on a couple of things, neither of which are rock solid. While the numbers aren't broken down on a year-by-year basis, it does seem optimistic to look forward five years ahead – especially when you consider what the Xbox 360 and PlayStation 3 player base will look like in 2018. Additionally, Grand Theft Auto's previous DLC wasn't the success Take-Two was banking on with GTA IV. Part of that may have been due to its timed exclusivity with the Xbox 360, but there's no denying it didn't perform to Take-Two's expectations.
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