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New NPD Report Evidences Importance Of Mobile Gaming Amongst Youth
The NPD has just issued findings of a new report titled Kids and Gaming 2013 that shows the increasing significance of mobile experiences in that demographic. The research indicates that children ages two to seventeen in the study group are reporting an increase in game time on mobile devices.
In 2011, teens age 12 to 17 were spending five hours per week gaming on phones and tablets. The new study shows an uptick to seven hours per week.
The study also shows a trend of younger children gaming on mobile devices, and that consoles and computers are facing increased competition. Desktop computers, laptops, and consoles currently remain on top, but phones and tablets are on the rise.
Our Take
This isn't a surprise, as phones, tablets, and iPods with game capabilities become more ubiquitous. There are ramifications for the console and PC gaming sectors, and this is one explanation for the rise of second-screen experiences.
Integrating tablets and phones into the console and PC experience provides younger gamers a reference point. Those of us who are established (read: older) would like to see these mobile companions disappear (or at least get better). As long as they provide a gateway for younger consumers more comfortable with touch gaming, they're here to stay.
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