First Retail Xbox One Units Are Off The Assembly Line

by Mike Futter on Sep 04, 2013 at 07:53 AM

Earlier today, Xbox Live director of programming Larry "Major Nelson" Hryb tweeted two pictures representing a significant next-generation milestone. The first Xbox One units are off the assembly line.

This falls in line with Microsoft's reveal of the Xbox One release date (November 22, 2013) this morning. At PAX Prime 2013 this weekend, many Xbox One demos were running off of debug kits in final cases. The same was true of our experiences at Gamescom 2013.

The Xbox One will be releasing in 13 markets, though less than half of them will have native voice command support right away. Microsoft also announced last night that the CPU speed has been ratcheted up (just under 10 percent) from 1.6 GHz to 1.7 GHz.

[Source: Major Nelson]


Our Take
While the pictures of the first Xbox One box and pallet coming off the assembly line are certainly shared out of pride, there is another, forward-facing reason. Microsoft is doing everything it can to make sure customers know the product scarcity experienced during the Xbox 360 launch won't be happening again. 

Sharing the production details and photos is a subtle way of assuring customers that things are on track for the Xbox One. Given that Microsoft is launching a week later than Sony in North America, letting customers know that there will be supply for them is important, lest they jump ship for PlayStation 4.