EA Brings Home Second Consecutive "Worst Company In America" Award
I think it's safe to say that Peter Moore is not currently dancing around the EA offices to "We are the Champions." His company has had a rough 2013 so far, and today isn't making it any better. The voting in the final round of Consumerist's "Worst Company in America" competition has wrapped up and, for the second year running, EA has won the not-so-coveted "Golden Poo Award."
In their wrap-up post declaring the SimCity publisher the "victor," Consumerist cited a number of factors contributing to EA's triumph over its final opponent, Bank of America. Writer Chris Morran hones in on three points: failure to provide a product people want, high prices (especially with the publisher pocketing in-game advertising money), and subpar support of their titles. Consumerist also takes another shot at Moore's attempt at an apology and rationalization via a published statement last week, reiterating the fallacies and inaccuracies put forward by EA's chief operating officer.
This year has already seen the fumbled launch of the high profile SimCity, the departure of CEO John Riccitiello due to poor financial performance, the closure of Visceral Montreal prior to the release of Army of Two: The Devil's Cartel, and a Battlefield 4 reveal that has met critical skepticism (largely due to bombastic claims that don't align with the footage shown at GDC). Furthermore, EA was nowhere to be found at February's PlayStation 4 event in New York City. Rumors are circulating that the publisher has struck a deal with Microsoft. Until the curtain is pulled back on the next Xbox (rumored for the end of May), we won't know for certain.