gamer culture

Karl Stewart, global brand director for Tomb Raider, tweeted out an interesting advertisement for Tomb Raider revealing Lara as her own worst enemy.

My question is, how does this even happen? Someone pasted that onto the bus, took a step back and said, "Yup, this is definitely how this is supposed to look. Good job me!" And then presumably they left for the day because they clearly don't understand how jobs work.

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