Nielsen: Majority Of PS3 Users' Time Spend On Media
Console gamers can do more than play games on their systems – that much we all know – but the extent to which players are doing so may surprise you, particularly on the PlayStation 3. According to a Nielsen survey, PS3 users spent more time in 2012 using the console as a media device than they did playing games.
The survey found that PlayStation 3 users said they spent 46 percent of their total console time playing games, with the rest divided between watching movies and TV shows, listening to music, and accessing the Internet. The Wii continues to be the favorite of the three consoles listed for video streaming (the Wii U wasn't part of the survey), soaking up about a third of Wii users' console time. And the Xbox 360 is the most popular destination between the PS3, 360, and Wii for online gaming, with users on that platform spending approximately a third of their console time playing while connected.
With the advent of next-gen upon us, it should be interesting to see if users continue to turn to their consoles to access other media. Will Nielsen have to expand their categories to include shared gaming content?