Ubisoft Works To Repair Damaged Reputation With PC Gamers

by Matt Bertz on Feb 22, 2013 at 05:11 AM

With a history of over-aggressive anti-piracy measures and dangerous security holes in its services, Ubisoft isn't held in the highest esteem among a healthy portion of PC gamers. Now that the company is trying convince consumers to use its Uplay digital storefront instead of EA or Steam, however, Ubisoft is taking steps to mend that relationship.

Earlier this week, the company added games from publishers like EA, Warner Bros, Telltale and Bohemia to its Uplay marketplace, a move Ubisoft thinks shows its matured approach to the space.

“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve out relationship with the PC community,” Uplay director Stephanie Perotti told MCV“We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin’s Creed III on PC were very high quality.”

What do you think, PC gamers? Is it time to heal old wounds, or does this strike you as a cynical move?