BioShock Infinite's Box Art Is Not For The Hardcore Fans

by Kyle Hilliard on Dec 09, 2012 at 05:43 AM

In an interview with, BioShock Infinite's creative director Ken Levine talked about the decision behind the game's box art, which has received a negative reception online from fans.

Basically it comes down to the idea that the cover is not for fans who have been following BioShock Infinite's coverage, and more for the gamer who likes shooters, but rarely buys games or reads about them. Levine makes odd, but appropriate analogies to his salad dressing purchasing habits and how some people buy video games in the same way.

"There are plenty of products that I buy that I don’t spend a lot of time thinking about. My salad dressing. If there’s a new salad dressing coming out, I would have no idea. I use salad dressing; I don’t read Salad Dressing Weekly. I don’t care who makes it, I don’t know any of the personalities in the salad dressing business.”

Levine makes a good case for the cover art that many on the Internet have been negative about, and says that alternate cover art will be available to print off online soon.