Today Is Mass Effect Day
Today is November 7, which can be shorted to N7, which is a letter and number combination that means something to most Mass Effect fans, so BioWare is celebrating.
This month also marks the five year anniversary of the the original Mass Effect's release. It all culminates into a number of events and promotions including all kinds of new downloadable art and posters, a special Loyalty Pack for logging into Mass Effect 3's multiplayer today, live-web streaming details of Mass Effect 3's upcoming DLC Omega (which you can see here), discounts on strategy guides, shirts, and other Mass Effect-themed merch, and prizes for submitting photos to the BioWare N7 Day Contest.
More information about what N7 day is and how it affects you and your family can be found here.