GameStop Opening Kid-Focused Stores

by Jim Reilly on Oct 25, 2012 at 06:37 PM

GameStop said today it's opening 80 brand-new stores across the country this holiday focused on kids and families. The Dallas Business Journal reports the new GameStop Kids carry E-rated video games and other accessories and toys, such as a 2-foot-tall talking  Star Wars Chewbacca and Skylanders backpacks.

“This is really a way for us to take share away from people who are in the toy business and have an expanded assortment,” says GameStop CEO Paul Raines.

GameStop says if the stores are a success the company will consider leaving them open past the holiday and possibly making them permanent. The first GameStop Kids opens Friday, October 26, at the Grapevine Mills Mall in Dallas, Texas.

[Source: Dallas Business Journal]

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