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A Higher Score For Xbox 360

by Matthew Kato on Oct 01, 2012 at 01:00 PM

An Xbox 360 Gamerscore is an easy way to distinguish yourself, but is Microsoft doing enough to reward its most ardent fans?

Last week the company announced that it was starting the MyAchievements rewards program for its Xbox Live Gold members with three tiers of Gamerscores: Contender (3,000-9,999), Champion (10,000-24,999), and Legend (25,000+). Prizes range from a gift during your birthday month to up to a two-percent rebate for Market purchases (with a 30,000 Microsoft Point max).

While it's great to get something for games you were going to play and accomplishments you were going to earn anyway, the program seems slight. It only features three tiers and caps off somewhat quickly, and frankly the prizes could be bigger – especially considering you're essentially paying for it all anyway because the program requires a paid Xbox Live Gold membership.

Hopefully this is just the beginning for Microsoft's program, and there are more additions over time. In fact, the arrival of a new Xbox and with it another evolution of Xbox Live would be a perfect time to elevate this loyalty program and expand it in new ways. We'd like to see more tiers and bigger rewards. It would be easy to give out prizes like special demo offers, invites to exclusive tourneys/game sessions with developers, free games, the chance to be included as a character in a game if your score is high enough, and much more.

It's a little apples and oranges, but in a sense, Sony's PlayStation Plus (also a paid program like Xbox Live Gold membership) is arguably a better deal since you get free games and other discounts and offers. Nintendo is even offering a limited-time Nintendo Network Premium offer if you buy the Deluxe bundle of the Wii U. This gives gamers 10% off software purchases and points for buying games that are redeemable in the eShop.

It's hard to criticize Microsofts Gamerscore rewards program when it's so easy to reap the benefits, but hopefully this is just the tip of the iceberg.