Analysts Say: Disappointing Sales For World of Warcraft's Mists of Pandaria Expansion
According to a new report, the latest World of Warcraft expansion is not living up to the standard set by its predecessors.
VentureBeat is reporting that analysts at the investment bank Lazard Capital estimate that the expansion pack has sold 600,000 to 700,000 retail copies since launch. That's well behind the pace of the 2010's World of Warcraft: Cataclysm, which has sold 3.3 million copies to date. Even adjusting for an increase in digital sales, the analysts feel that Mist of Pandaria will fall far short of the sales of previous expansions.
There could be several reasons for this. One, many hardcore WoW fans weren't very excited by what they viewed as an expansion aimed at a younger demographic. Two, NCSoft's excellent Guild Wars 2 is still picking up steam, and doesn't require a monthly subscription fee. Finally, as we reported in August, WoW has recently shed in excess of one million subscribers.