PlayStation Boss Admits Vita Has Been A Tough Sell To Publishers

by Jeff Cork on Aug 10, 2012 at 05:00 AM

The Vita hasn't been an easy sell to third-party publishers, according to Sony. In a recent interview, Sony Worldwide Studios president Shuhei Yoshida spoke about the challenges the company has been dealing with in the handheld space.

"We're having a more difficult time than we had anticipated in terms of getting support from third-party publishers, but that's our job," Yoshida told PlayStation: The Official Magazine. "We will continue to talk to development communities and publishing partners and tell them why Vita can provide a great experience for the IPs they have."

Yoshida isn't about to get mired in the doom and gloom, however. He says he has high hopes for big-league franchises such as Assassin's Creed and Call of Duty on Vita.

Sony's share of the handheld market has decline slightly over the past year. The PSP and Vita combined sold 1.4 million units over 2012's first quarter, as opposed to 1.8 million units in the same time frame in 2011. 


[Source: PlayStation: The Official Magazine, via CVG]