Please support Game Informer. Print magazine subscriptions are less than $2 per issue
Ubisoft Ready For New Consoles
Gamers aren't the just the only group clamoring for next-generation consoles. Ubisoft CEO Yves Guillemot says it's difficult to launch new franchises near the end of a cycle.
"What we missed was a new console every five years," he told Gamasutra in an interview. "We have been penalized by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."
Guillemot says that consumers typically buy what they know at the end of a cycle and spend less on new franchises.
"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," he says. "Our customers are very open to new things. Our customers are reopening their minds -- and they are really going after what's best. ... At the end of a console generation, they want new stuff, but they don't buy new stuff as much.
"They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."
Ubisoft is prepping a new franchise, ZombiU for Nintendo's new Wii U console. It's also developing Watch Dogs, a new game that's believed to be for next-generation consoles. No platforms have been formally announced at this time.
[Source: Gamasutra]
I’d like to ask you to support Game Informer’s continued coverage of games with a subscription. For less than two dollars per issue, we mail you a full year of 10 print magazines, each with cover stories and preview features filled with exclusive details about the most exciting upcoming games. We profile and interview game creators. We look back on the rich history of gaming, and we celebrate what’s next.
Here on the website, we offer much of our content for free, including game reviews, daily news, videos, event coverage, and more – all with minimal ads.
We do so with a small editorial team, alongside contributing paid writers from around the world – over 65 individuals from 9 countries around the world, just in the last couple of years.
It’s not possible without support.
In a time when game makers and games coverage have faced hard struggles and layoffs, the future of this 30+ year magazine and community is at risk. Our new standalone magazine subscription is the number one way you can keep us alive – and we believe you’ll get a pretty fantastic gaming magazine in your mailbox every few weeks for your trouble.
Thank you.
