BioWare's 402 Cupcakes

by Jim Reilly on Mar 29, 2012 at 09:23 AM

The people at Bioware Edmonton got a large, tasty delivery today. The 402 cupcakes that were ordered earlier this week as part of a fan protest have finally been delivered.

The photos were sent to Game Informer this afternoon courtesy of Fuss Cupcakes, the bakery that made and delivered the order. They are lettered A, B, and C to poke fun at Casey Hudson's comments about Mass Effect 3's endings. "It’s not even in any way like the traditional game endings, where you can say how many endings there are or whether you got ending A, B, or C…The endings have a lot more sophistication and variety in them.”

Notes from contributors were also made with the delivery.

Community manager Chris Priestly posted the following statement on BioWare's forums:

Today, we received the 400 cupcakes you collectively sent us through your donations to express your feelings about the endings of Mass Effect 3. We want you to know; we are indeed listening to all fan response and acknowledge your feedback. We appreciate creative and thoughtful attempts like this one.

The gesture certainly gained our attention both with its creativity and deliciousness. However, while we do appreciate that fans were creative in how they expressed their views, after a lot of discussion, we decided ultimately the reason that they were sent was not done in the context of celebrating the work or accomplishment of the Mass Effect 3 team. This is a subtle, but important aspect in determining how to pass the feedback to the team.

BioWare regularly works with many deserving charities, as such it was decided that rather than passing  out the cupcakes to staff or wasting good food, to donate them on behalf of our fans to a local Edmonton youth shelter. We know that for the kids that have to use this facility, something as simple as a cupcake is a rare treat and would definitely brighten up their day. Thank you to the fine folks at the local youth shelter for accepting the donation and to the fans who donated the cupcakes.

Please keep providing your feedback on Mass Effect 3, we’re still listening.