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Kinect Rush's Packaging Takes Efficiency To New Levels

by Jeff Cork on Mar 19, 2012 at 05:26 AM

We just got our review copy of Kinect Rush. I cracked it open (as is the custom), and found something interesting inside. In the age of shrinking documentation, it looks like Microsoft has found another sneaky strategy to cut waste.

Here's the inside of the box. So far, so good. There's the game, along with a card with a code for 160 bonus Microsoft Points. That's it.

OK, I lied. There's also a disc with some bonus games on it. Wait a second. What's that text beneath the game's translucent case?

Aha! Pull the cover out of the case, and you get all those epilepsy warnings that you most likely breeze past.

Ta dah!

I've seen publishers do some interesting things with the reverse sides of cover art lately, but the space has typically been reserved for alternate artwork. This is the first time I've seen the other side used for legal mumbo jumbo. Clever move, Microsoft.