NPD Now Tracking Walmart Sales

by Jim Reilly on Feb 03, 2012 at 05:11 AM

U.S. game sales just got a bit more accurate. NPD Group, a retail tracking firm, said today it reached an agreement with Walmart to receive and analyze its point-of-sale information.

Under this agreement, NPD will receive sales data from Walmart U.S. stores and  The agreement covers "a broad set of general merchandise categories" spanning Entertainment, Apparel, Home, Hardlines, and Toys. NPD currently receives information from over 900 retailers representing 150,000 retail doors worldwide.

“This agreement is truly a game changer for NPD and for the industry,” said NPD president and COO Karyn Schoenbart.  “With Walmart data, we will be able to provide our clients with world class information and solidify our leadership position as the premier source of market insight in our industries.

"We look forward to offering our clients the best information ever for understanding their customers in order to drive better decisions and grow their businesses.”

Previously, NPD has always projected to account for 100% of the video games market in the U.S., including Walmart.