THQ Ditches Kids Games, Saints Row 3 Ships 3.8M

by Jim Reilly on Jan 25, 2012 at 04:45 AM

As part of a company-wide realignment, THQ announced today it is exiting its kids' licensed titles and focusing on core video games and its digital business.

“THQ will be a more streamlined organization focused only on our strongest franchises,” said Brian Farrell, president and CEO of THQ. “The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve."

Farrell said Saints Row: The Third shipped 3.8 million units globally and is expected to ship between five and six million in its lifetime. The digital content for the game has resulted in the highest digital revenue of any console title in the publisher's history.

THQ also said its five internal studios are developing key titles, including UFC Undisputed 3 and Darksiders II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Désilets. The publisher will continue to work with external development talent for both existing and new franchises.

"THQ’s goal is to optimize its portfolio for the current generation of consoles and to establish new franchises on the next generation of game devices."

The publisher said it will address its new business strategy on its third quarter 2012 conference call scheduled for Thursday, February 2, 2012.