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In December of last year, EverQuest II went free-to-play, and according to publisher Sony Online Entertainment, the move has paid off.

The company says that new subscriptions have jumped almost 300 percent since the switch, and daily logins have also increased by 40 percent.

While SOE didn't give any benchmark numbers to put the changes in perspective, moving to free-to-play has paid off for other titles such as SOE's own DC Universe Online. And lest you think that people are just playing because it's free, SOE also notes that in-game item sales have soared 200 percent.