Battlefield 3 Ships 10 Million Units
EA must be pleased with how Battlefield 3 is doing so far. The company confirmed on its latest earnings call the game shipped 10 million units in its first week.
EA did not provide sell-through numbers for the title, only saying they were "strong." It should be noted that "shipped' means sold to retail, not sold to customers. However, CEO John Riccitiello said retailers are already placing re-orders for Battlefield 3.
This marks the biggest day-one launch in the company's history, nearly doubling last year's Medal of Honor.
Battlefield 3 launches in Europe today.