Report: Half Of Console Owners Purchase DLC
Privacy concerns remain the biggest factor for customers who choose not to purchase downloadable content, according to a new report titled “Deconstructing Downloadable Content 2011” from research firm EEDAR.
The report says 49% of HD console owners have not purchased downloadable content this year. The data does not suggest, however, that the recent PlayStation Network privacy breach impacted consumer privacy conerns.
"EEDAR’s survey was conducted before and after the official announcement of the breach," the company said. "When comparing the responses prior to and after the breach, the results were within 4 points of the overall average (47%). In addition, privacy concerns of Xbox 360 owners and PlayStation 3 owners remained within 5 percentage points of each other after the breach."
Expense and lack of a return policy are other reasons for why they do not purchase DLC.
EEDAR estimates that over 20 million people with multiple consoles have purchased DLC in the last 12 months in North America, a 43% increase from 2010 in which an estimated 14 million consumers were considered “Active DLC Purchasers.”
EEDAR also estimates that the DLC market will generate over $1 billion in North American and $2 billion in worldwide revenue in 2012.