EA Sports Sponsoring Snowboarding Movie To Promote SSX

EA Sports has just announced that it will be sponsoring a series of premier events for the upcoming snowboarding documentary, The Art of Flight.

The film stars professional snowboarder Travis Rice, who is now essentially an official spokesperson for SSX. At the film premiere events, attendees will also get a chance to go hands-on with the latest revival of the SSX franchise.

The Art of Flight will have premiere events at the following dates/cities:

• September 10, Seattle
• September 12, Whistler
• September 14, Vancouver
• September 15, Portland
• September 27, Denver
• October 11, Minneapolis
• October 13, Toronto
• November 3, San Francisco
• November 5, Los Angeles

If you're at all worried about the game and film being mismatched, don't be; they could just as well have titled this SSX: The Movie, and I would have totally bought it. Check out the trailer below to see for yourself.