Strong Black Ops DLC Sales Spike Activision's Digital Revenue
More than 18 million Call of Duty: Black Ops map packs have been sold, pushing the average consumer spend on the game up to $76, according to Activision.
The success of Black Ops' DLC goes well beyond previous Call of Duty titles, Activision exec Eric Hirshberg revealed at an investor relations event today. World at War moved nine million map packs in a comparable time frame, while Modern Warfare 2 checked in at 11 million.
Overall, Activision's digital revenues over the last 12 months clocked in at $1.7 billion dollars, a serious improvement over the 12 months prior's $1.4 billion figure.
And we wonder why Activision so gleefully puts all of its eggs into the Call of Duty and World of Warcraft baskets. Turns out they're enormous and full of money. Who knew?